I’m a design and product leader who guides teams through ambiguity and complexity to craft digital experiences that drive impact.
I blend strategy, design thinking, and executional discipline to lead teams from concept to launch. I ensure user needs shape ideas and anchor decisions while aligning solutions to a shared vision. My focus is on building empowered teams, elevating the craft, and creating meaningful impact for people and measurable value for businesses.
I began my career in publishing, inspired by my love of stories. There, I discovered something new: crafting experiences. It was storytelling in a new, dynamic form — and it changed the direction of my career.
I’m a Design Director in the New York studio of frog, one of the world’s leading design and innovation consultancies. Since joining in 2019, I’ve led cross‑disciplinary teams to define, concept, and deliver digital products and experiences that help clients unlock new value and move with greater clarity and purpose.
Across industries, my work has focused on shaping product strategy, elevating user experience, and ensuring that design meaningfully advances business goals.
Equally important to me is the craft of leadership. I’m committed to building teams where collaboration is natural, curiosity is encouraged, and people feel supported to stretch, experiment, and grow. My goal is always the same: create an environment where designers can do the best work of their careers — work that inspires clients, resonates with users, and surpasses expectations.