I’m a multi-faceted design and product leader who blends disciplines to craft and launch digital experiences aligned with human centered design and strategically positioned for growth.
By marrying design thinking with proven execution tactics, I have led cross-disciplinary product teams from concept to launch of compelling digital experiences. I’ve worked across ecommerce, healthcare, finance, and telecommunications, positioning user needs as the guideposts for opportunity and innovation, and delivering scalable solutions aligned with business strategy.
At the beginning of my career, a love of storytelling took me to publishing and book retail. There I discovered the thrill of creating not with the written word, but through digital experiences — a different kind of storytelling.
I’m currently an Associate Design Director in the New York studio of frog, one of the world’s premier design consultancies. Since joining in 2019, I’ve led cross-disciplinary teams to define, concept, and deliver digital products and experiences for clients across industries.
I’ve helped clients reposition a beta product with a clearer, user-driven value proposition and practical tactics to build and bring to market; ideate and concept a new venture to impact customer retention and satisfaction; rationalize their offering and evangelize their differentiation through better storytelling and website UX; achieve operational efficiency and consistency with a design language system.
Just as important as the deliverables is my team’s well-being. I strive to create a collaborative and supportive environment that will empower my team to challenge themselves, learn from each other, and, ultimately, produce inspiring work that surpasses expectations.